There are some people who have this fetish about branded items.   They will go to any length to buy branded items no matter how costly they are.  They would have made a reputation for themselves on account of this brand loyalty and they cannot give it up at any cost.  They are so sold on brands that anything you show them, the first question they ask you is, what brand is it? Much to our irritation.  This is so true when it comes to sunglasses.

I had one friend who had this terrible brand fixation.  I once thought of playing a prank on her.  On one of the occasions, I bought a pair of wholesale replica sunglasses and went to her place.  After initial polite conversation, I presented her with the pair of glasses I had bought for her.  When she wanted to know the name, I blurted out the name of reputed brand.  She believed me instantly and started appreciating it honestly.  When I revealed the truth to her, she went ashen.  From that day, she gave up the habit of brand craze and stuck to quality and looks.